Isn’t All Coaching Effectively Life Coaching?
As you enter the world of coaching, often one of the first question you get asked is what your niche is going to be or whether you are a life coach or an executive coach.
As someone who has been earning their living as a coach for the last three years, I did decide quite early on to develop a niche area of working with people going through transition because it is so much easier to talk about when describing what you do. I have come across several people recently though on a couple of courses who have a snobbery about what type of coaching you do. There seems to be a pecking order - the top of the tree appears to be the executive coach who works in large companies and looks very pale if you ask if they do life coaching. The middle of the pecking order is those who have an unusual niche and then lastly are those who call themselves life coaches.
My experience is that nearly all the coaching I do looks at the client’s whole life - you are never sure where the limiting beliefs are going to show up that affect all areas of their life. Is this so different in the world of executive coaches? Do they really only deal with professional issues and never venture into other areas of their clients life? Surely the only pecking order there should be is whether you are a good, professional coach who, whatever your niche, has the needs of their client as the core piece of the work.
susan sharman said,
February 12, 2007 @ 4:59 pm
I do agree and am an executive coach myself so I speak from some experience. I think the heart of the matter is that life coaches tend to work with individuals only and are rarely employed the companies themselves on behalf of their employees - this therefore means that life coaching pays significantly less so that the better and more experienced coaches end up focusing on a corporate client base whilst perhaps maintaining some personal clients. I have also found that whilst I am looking at the individual and sometimes focusing on their whole life that more often than not my coaching within organisations is very targeted and focused on a specific task / skill transfer or whatever it is. My scope to delve too deeply into their personal life is limited sadly. I have also come across a number of life coaches who just wouldnt know their way around a business and bluntly are not sufficient commercial to understand the demands that real life and work puts on their clients.
Tawnya Carr said,
February 20, 2007 @ 8:48 am
Hi
I agree with Susan - it is all a matter of degrees. There is a snobbery about life coaching but any good coach looks at the whole person if that is what is required to create the results the client wants. I am also an executive coach and have had several occasions when the underlying problem that is manifesting at work has had its roots in a situation at home. Once the person was coached around that, progress on the company’s objectives was so much easier. There are no hard and fast rules on this but let’s end the snobbery and support each and every coach who is at the top of their game and encourage them to work where they are best and not try and venture into new niches that appear more lucrative but where they don’t have the expertise.
Have a great day!
Tawnya
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